According to Ibis World
, demand for traditional fast food has been affected by increased consumer awareness about the nutritional content of fast food and a conscious effort by consumers to choose healthier options.
Back in 2011, before the trend kicked off, Australian Food News (AFN) reported that QSRH
, owners of Red Rooster, had entered into an agreement to develop healthier food ingredients. Partnered with a biotechnology company, Red Rooster set out to develop a potato chip which absorbs less fat during frying, a low-sodium salt, and bread which when consumed, releases glucose from carbohydrates more gradually into the bloodstream.
They were the first Australian quick service restaurant chain to invest in food technology for the benefit of their customers health.
Today, Red Rooster continue to innovate the market. To find out how, fill out the form below to read the full article.