Bakers Delight appoints new agency
Australian franchised bakery network Bakers Delight will have a new strategic communications partner, AJF Partnership, from 1 March 2010.
Andrew Fabbro, founding partner at AJF Partnership said “This is a great opportunity for us to be involved with an iconic brand that has exciting things planned for the future. We look forward to partnering Bakers Delight during this phase as we endeavour to make a real impact on their growth plans.”
A small selection of agencies was invited to pitch for the franchise business, including the incumbent CHE. Chris Caldwell, general manager marketing & operations support said “Our creative strategy has gone from strength to strength over the past 13 years in a successful partnership with CHE. The appointment of AJF Partnership will provide a fresh approach to the delivery of our brand to our two million weekly customers.
“We have a very clear vision of what Bakers Delight needs in a creative partner to ensure our continued growth both domestically and internationally, we believe AJF Partnership will help us achieve that.“