The Lucky Charm

The Lucky Charm

The Lucky Charm specialises in Stationery, Ink, Gifts, Greeting Cards, Magazines and lotto. The Lucky Charm is revolutionising the Australian newsagent industry. 

The Lucky Charm (TLC) franchise model is based on innovation and being able to consistently evolve with the changing retail environment. We provide our franchisees with:

  • continual training on customer service and use of technology 
  • a comprehensive Marketing and Promotional calendar
  • assistance with store preparation and fit outs
  • Support with lease negotiations
  • Ongoing business analysis and support
  • New product development and innovation

The ideal TLC franchisee is an ambitious, self-motivated, energetic leader who shares our passion for excellence and innovation. If you are committed to providing excellent customer service and have a hunger for success The Lucky Charm is the group for you. 

Perfect opportunity anyone, especially those with young families.  

The Lucky Charm is looking for ambitious, self-motivated leaders for existing and new sites in WA, VIC, QLD and NSW. Call us today!


The Lucky Charm specialises in Stationery, Ink, Gifts, Magazines, Greeting Cards and Lotto.
Capital Investment Required:
$250,000 - $500,000
Qualifications Required:
You don’t need any qualifications to own a TLC franchise. However, an understanding of business management will help.

The Lucky Charm offers comprehensive training process which includes customer service, systems and technology.
Franchise Commenced:
Training and Support:
We set you up for success with our comprehensive training program. You’ll be taught everything you need to know about our systems, processes and procedures. You’ll learn how to provide exceptional customer service, promote products and merchandising.
Marketing Support:
Every franchisee contributes to a marketing fund that is used to promote The Lucky Charm.

The Lucky Charm advertises via Facebook, EDM’s, Catalogues, Radio and Foxtel.

You will benefit from The Lucky Charm Rewards loyalty program that attracts new members and keep our regulars coming back for more.
Franchise Fee:
Varies depending on location / existing or greenfield
Agreement Terms:
5 years
Number of Units:
50 Stores across WA, QLD, VIC and NSW.


The Lucky Charm
3/691 Marshall Road
WA 6090
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