Swimart

Swimart

Your new franchise is a specialist pool shop that sells a wide range of pool and spa products to satisfy all the needs of pool and spa owners.

Swimart is one of the most successful and well-established pool and spa businesses in Australia and New Zealand. Over almost 30 years, Swimart has cemented itself as the trusted name in pool care amongst pool and spa owners, with 67 retail outlets in Australia, four in New Zealand and more than 220 dedicated mobile service vans.

It’s an exciting time for this industry, with Australia boasting the highest rate of pool ownership in the world. Industry estimates indicate that there are well over one million swimming pools across the region and every year, on average, around 15,000 new pools are being built. And with the majority of pool owners requiring everyday assistance with their pools and spas, the retail pool care industry is fast becoming one of the most talked about franchise options among investors.

Swimart is well placed to take advantage of this growth. It has developed strong consumer brand awareness in Australia and New Zealand, and is renowned for its expertise, experience and great customer service.

Snapshot

Year Brand Started:
1983
Year Franchising Started:
1987
Concept:
Your new franchise is a specialist pool shop that sells a wide range of pool and spa products to satisfy all the needs of pool and spa owners. You also operate a fleet of mobile service vans that provide in-home pool and spa services like pool cleaning, maintenance and repairs, the installation of new equipment etc.
For those who prefer not to have a retail store, then Swimart also offers mobile pool franchises which provide a range of home service solutions.
Capital Investment Required:
Approximately $85,000 (for a mobile franchise), to $180,000 - $250,000 plus stock (for a retail store)
Qualifications Required:
No qualifications are required; however, management, sales, retail or trade experience would be beneficial. Swimart is a diversified business, making it ideal for someone looking to make the most of their people management and customer relationship abilities.
Franchise Business Established:
1983
Marketing Support:
A comprehensive marketing strategy is put in place annually, including TV commercials and major digital advertising campaigns (featuring Susie O'Neill, Australia's Olympic and world swimming champion), local media advertising and mail outs, in addition to professional Point of Sale material and an extensive PR campaign.
Agreement Terms:
5 years with a 5 year option
Number of Units:
70

Franchises for Sale

Hervey Bay (POA)

Investment Required:
Price on Agreement (POA)

Description:

We currently have for sale an existing premium pool and spa business for franchise in Hervey Bay, Queensland. This highly profitable business has been established for over 16 years and occupies a high exposure, purpose built and secure premises (with a long term lease) in the heart of the Hervey Bay CBD. With a customer base of over 3,500 pool and spa owners and several existing commercial pool maintenance contracts this business offers a high turnover and solid profit margins. View More...
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Hervey Bay (POA)
NEW

Eastern Suburbs of Adelaide

Investment Required:
$100,000 to $250,000

Description:

First established in 1983, Swimart has grown to be the largest chain of specialty Pool and Spa shops in both Australia and New Zealand. With over 70 stores across both countries, we specialise in providing owners with everything they need to maintain and enjoy their pool or spa. View More...
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Eastern Suburbs of Adelaide
NEW

Camden

Investment Required:
$100,000 to $250,000

Description:

First established in 1983, Swimart has grown to be the largest chain of specialty Pool and Spa shops in both Australia and New Zealand. With over 70 stores across both countries, we specialise in providing owners with everything they need to maintain and enjoy their pool or spa. View More...
View All Info
Camden
NEW

Hornsby

Investment Required:
$100,000 to $250,000

Description:

First established in 1983, Swimart has grown to be the largest chain of specialty Pool and Spa shops in both Australia and New Zealand. With over 70 stores across both countries, we specialise in providing owners with everything they need to maintain and enjoy their pool or spa. View More...
View All Info
Hornsby
NEW

Ferntree Gully

Investment Required:
$100,000 to $250,000

Description:

Price: $175k + GST. A new retail pool shop excluding opening stock. With 25 years proven experience Swimart also provides a comprehensive training program, franchise mentoring program, strategic marketing which includes TV and metropolitan press advertising, a flat fee structure and comprehensive water testing. View More...
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Ferntree Gully
NEW

Essendon (POA)

Investment Required:
Price on Agreement (POA)

Description:

A new retail pool shop excluding opening stock. With 25 years proven experience Swimart also provides a comprehensive training program, franchise mentoring program, strategic marketing which includes TV and metropolitan press advertising, a flat fee structure and Comprehensive water testing. View More...
View All Info
Essendon (POA)

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Contact

Swimart
Unit 7
2-8 South Street
Rydalmere
NSW 2116
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