Pizza Fresh Co. is a company established to promote a new retail pizza concept, which reconstitutes an existing pizza franchise framework under a new young vibe. The new pizza model that Pizza Fresh Co. is promoting is combining a social lifestyle with eating behaviours focused on a new funky, hip and health conscious generation. Pizza Fresh Co, is a 90s-hip-hop inspired pizza venue and is reinventing the ‘pizza’ by giving consumers the power to tailor pizza to their specific tastes and dietary requirements — from traditional toppings to smoked beef brisket, poached eggs and even baby pork ribs. The burger revolution was the mainstay of retail hospitality changes in the mid 2000s and now its pizza’s turn. Pizza Fresh Co. offers Choose-Your-Own pizza, for those pizza connoisseurs that want to be spoilt for choice, with an ambiance that supports both a cosy family feel with a young vibe.