Orangetheory Fitness

Orangetheory Fitness

Orangetheory Fitness is a one-of-a-kind, science-based group training workout. Having started life in the US, we’ve taken the fitness world by storm to become one of the top fitness franchises on the planet, with more than 1000 studios opened in 17 countries and 1400+ territories sold in 22 countries. Our unique combination of coaching, technology and science gets people moving and burning in an entirely new way. Using heart-rate monitors and the science of excess post-exercise oxygen consumption (EPOC), members work to stay in a target zone. The result is the Orange Effect – more energy, visible toning and extra calorie burn for up to 36 hours post-workout.

Why join the Orangetheory Fitness family? 

  • Unique concept 
  • Low overhead 
  • Low fixed expense 
  • High margins 
  • Small studio size
  • ZERO studio closures globally
  •  Get involved in a positive, life-changing industry
  •  Comprehensive training and support
  •  Ongoing support and advice from the dedicated team at Collective Wellness Group

We attract franchisees who have a passion for innovation, who are driven to bringing the latest in fitness trends to Australians, and who are looking for a business opportunity with exceptional potential for growth. Is that you?

Orangetheory Fitness is seeking interest for Perth, Adelaide, Brisbane, Melbourne, Sydney and metro surrounds. Contact us to find out more.


Orangetheory Fitness is a science-backed, technology-tracked, coach-inspired full-body group workout.. Daily workouts are developed by a team of experts and delivered by coaches; this formula guarantees results.
Capital Investment Required:
Contact our National Franchise Sales Consultant for an initial discussion
Qualifications Required:
- Attributes of a successful franchisee
- Passionate about fitness or owning their own business
- Ideally understands franchising
- Someone hands on and have knowledge to build and motivate teams
- Needs to meet min net worth & cash flow criteria
- Understanding of the market, culture and customer habits of desired territory
Resale Opportunity:
Contact our National Franchise Sales Consultant for a discussion
Franchise Business Established:
2010 in USA
Franchise Commenced:
2014 in Australia
2017 joined Collective Wellness Group who own the master franchise license for Orangetheory Fitness in Australia
Training and Support:
Support every step of the way

When you join the Orangetheory Fitness family, you’re never alone. You’re always backed by a dedicated Australian support team.
From helping you create a buzz around your club with a pre-sale campaign to access to coaching workshops and our Learn and Burn conferences, we provide regular and ongoing support every step of the way.
Marketing Support:
We’ll be there to guide you through everything from retail and launch strategy, to ongoing sales, marketing and branding support.
Franchise Fee:
Contact our National Franchise Sales Consultant
Guaranteed Income:
Zero studio closure worldwide
Addition Setup Costs:
Contact our National Franchise Sales Consultant
Agreement Terms:
Contact our National Franchise Sales Consultant
Number of Units:
Currently 13 open with more locations opening soon.



Orangetheory Fitness
Collective Wellness Group Level 2, 71 Longueville Road
Lane Cove
NSW 2066
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