Nathan’s Famous

It’s taken more than 100 years, but Nathan’s Famous is now officially in Australia! Nathan’s Famous hot dogs are the most famous hot dogs in the world, with 435 million hot dogs sold annually worldwide!  Since originating in Coney Island in New York in 1916, the iconic brand has been a huge part of American culture and history, with fans ranging from Al Capone to Joe DiMaggio, and Jacqueline Kennedy serving it at the White House, to more recently appearing as a focus of a Seinfeld TV episode. As an International franchise with more than 330 franchises around the globe, it is possibly the oldest fast food brand in the world. With multiple business models to choose from, Nathan’s Famous is now offering franchises in Australia. Be part of the reinvention of hot dogs in Australia, and join our expansion strategy with this iconic Brand!

Let’s face it. The current market for franchising is challenging – banks aren’t lending, wages, rents and occupancy costs can be crippling for businesses.  Nathan’s Famous offers a unique pop-up business model to combat these challenges by rolling out our Food Trailer/Cart model. Now you can operate a business that’s flexible in location and trading hours, requires minimal staff, with minimal occupancy costs compared to a fixed retail store!

Key benefits:

  • International Global Brand. 
  • Multiple business models available to suit your budget (Mobile Food Trailers/Carts, Kiosks, and Stores).
  • Simple business to operate.
  • Flexible business to suit your lifestyle.
  • Full support and training.
  • A unique product unmatched by other hot dog competitors in the market.

What do you need to be part of this iconic Brand?

  • Hard worker – the more you do, the higher the sales.
  • Community orientation – you’ll need to build business relationships.
  • Excellent interpersonal skills and great sense of humour – you’ll need to make your customer smile and keep them coming back!
  • Attention to Detail – be fussy about the product you make and how you deliver your product to customers.
  • We’ll teach you the rest!

So join us in making Nathan’s Famous an iconic Brand in Australia! Own a business that’s simple, flexible and fun!

Eden Exchanges - Ep #69 The Famous Hot Dog Taking Australia by Storm (ft. Mark Alati, MD of Nathan's Famous Aus)


The flavour of New York since 1916, join the franchise that sells the world’s best hot dog!
Capital Investment Required:
From $90,000 + GST (Food Carts/Trailers) to approximately $250,000 ~ $450,000 + GST (Kiosks/Stores, dependent on size).
Qualifications Required:
- Great interpersonal skills
- Hands-on approach and hard worker
- Attention to detail – make that hot dog perfect!
- Community orientation - build relationships with your community.
Resale Opportunity:
Sell your business at any time.
Franchise Business Established:
1916 in New York
2016 in Australia
Franchise Commenced:
2016 in Australia
Training and Support:
Full training provided for all business models.
Marketing Support:
Full marketing support from the Australian HQ on local and brand level marketing.
Franchise Fee:
Cart/Trailer - $20,000+ GST
Kiosk - $35,000 + GST
Stores- $50,000 + GST
Agreement Terms:
5 years
Number of Units:
330 Globally
5 in Australia


Nathan’s Famous
Unit 5, 280 New Line Road
NSW 2158
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