Mövenpick Ice Cream

Mövenpick Ice Cream

25 boutiques in Australia

Mövenpick in the World

Mövenpick Ice Cream is owned by Froneri, a global Joint Venture between Nestlé and R&R. Mövenpick is sold in more than 40 countries worldwide through several thousand points of sale including luxury hotels, restaurants and our network of boutiques. Switzerland, the United Kingdom and Russia are the three leading markets followed by Australia.

Our Boutique Formats

Mövenpick operates three different formats of boutiques; Kiosks, Parlours and Galleries.

Kiosks – These are traditional ice-cream stores offering scoop ice cream, waffles and a selection of cold and ice cream drinks. They are typically found in high traffic tourist locations. The average size of a kiosk is 15-20 square meters.

Parlour – Our parlours have a small dessert menu and also have their own dedicated seating area. They are typically 35-75 square meters including the seating area. Our parlours are commonly found inside shopping center entertainment precincts.

Galleries – Our Gallery boutiques offer customers the full Mövenpick experience. With an extensive desert menu including fondue, pancakes and waffles. Our gallery boutiques are between 120-200 square meters and are often complimented by an additional outdoor seating area.

What does it cost to open a Mövenpick boutique and how are boutique locations identified?

The cost to establish a new Mövenpick boutique is typically between $200,000 - $600,000 ex. GST. This included everything from: fit-out, equipment, initial training and the Franchise Fee. The actual cost depends on a range of variables including the size and location of your boutique.

What are the ongoing fees?

Currently Mövenpick does not charge on-going royalties. Our Marketing Fund contribution is 2% of gross sales less GST, paid monthly.

What are the benefits of becoming a Mövenpick Franchisee?

  • Mövenpick is owned and supported by Froneri, a global Joint Venture between Nestlé and R&R
  • Mövenpick ice cream is made in Switzerland and delivered to your boutique. 
  • Access to proven operating systems backed by the support of your Operations Manager
  • Ongoing training opportunities are provided to you and your team
  • Strong marketing support for both national and local use through our in-house marketing team

What we look for in our Boutique owners

Our boutique model thrives with owners that are actively engaged in their businesses. We are interested in people who will have an active presence in their boutique. We are not interested in franchisees that see this opportunity as a hands-off investment. We highly regard candidates with previous hospitality experience or those who thoroughly enjoy working face to face with customers. Most importantly, you must be able to clearly articulate why you love Mövenpick.

Interested in learning more? We would love to hear from you. Please submit an enquiry form and our Franchise Manager will be in contact with you shortly or you can phone us directly. 

Snapshot

Year Brand Started:
1948
Year Franchising Started:
2008
Investment Levels:
$250,000 to $500,000
Concept:
Ice cream dessert cafe franchise
Capital Investment Required:
$250,000 to $600,000
Qualifications Required:
• A love of the Mövenpick brand and our ice cream
• The energy and tenacity to keep your team inspired and seeing you deliver an exceptional experience to your customers every time
• A desire to work on your business and in your business in the long term
• Attention to detail
• Industry experience is highly desired but not essential
Franchise Business Established:
The brand was established in 1948 and commercial production began in 1972. Mövenpick Ice cream first became available in Australia in 2008
Marketing Support:
Magazine/press advertising, radio, mobile marketing, in-store point of sale, local store marketing, trade shows, public relations and digital marketing (media mix determined by locality)
Agreement Terms:
5 -7 years depending on lease (new stores)
Number of Units:
25

Franchises for Sale

NEW

NSW - Circular Quay

Investment Required:
$250,000 to $500,000

Description:

Movenpick are opening a kiosk at Circular Quay Wharf, one of Australia's most popular tourist destinations. This opportunity will be snapped up quickly! View More...
View All Info
NSW - Circular Quay
NEW

Canberra

Investment Required:
$250,000 to $500,000

Description:

We have both new and existing opportunities available in Canberra. View More...
View All Info
Canberra
NEW

QLD - Sunshine Plaza

Investment Required:
$250,000 to $500,000

Description:

Movenpick are looking to open a scooping parlour as part of Sunshine Plaza’s redevelopment. View More...
View All Info
QLD - Sunshine Plaza
NEW

QLD - Noosa

Investment Required:
$250,000 to $500,000

Description:

Movenpick are looking to open a scooping parlour in the heart of Hastings Street, Noosa. View More...
View All Info
QLD -  Noosa
NEW

WA - Mt Lawley

Investment Required:
$250,000 to $500,000

Description:

Movenpick Ice Cream is coming to Perth in 2017! There are several locations being sourced & we're holding candidate interviews in Perth during May. Please complete an enquiry form for more information. View More...
View All Info
WA - Mt Lawley
NEW

WA - Garden City

Investment Required:
$250,000 to $500,000

Description:

Movenpick Ice Cream is coming to Perth in 2017! There are several locations being sourced & we're holding candidate interviews in Perth during May. Please complete an enquiry form for more information. View More...
View All Info
WA - Garden City
NEW

WA - Lakeside Joondalup

Investment Required:
$250,000 to $500,000

Description:

Movenpick Ice Cream is coming to Perth in 2017! There are several locations being sourced & we're holding candidate interviews in Perth during May. Please complete an enquiry form for more information. View More...
View All Info
WA - Lakeside Joondalup
NEW

WA - Westfield Carousel

Investment Required:
$250,000 to $500,000

Description:

Movenpick Ice Cream is coming to Perth in 2017! There are several locations being sourced & we're holding candidate interviews in Perth during May. Please complete an enquiry form for more information. View More...
View All Info
WA - Westfield Carousel
NEW

VIC - Chadstone

Description:

Movenpick are looking to open a full boutique experience store in the outdoor dining precinct at Chadstone. View More...
View All Info
VIC - Chadstone
NEW

Perth CBD

Investment Required:
$250,000 to $500,000

Description:

Investment Level: $400,000 - $550,000 Mövenpick have secured an iconic location in the heart of the William Street dining precinct. If you are interested in being the first franchisee to launch with View More...
View All Info
Perth CBD
NEW

Melbourne

Investment Required:
$250,000 to $500,000

Description:

INVESTMENT LEVEL: 300,000 - 550,000 - Mövenpick View More...
View All Info
Melbourne
NEW

Parramatta

Investment Required:
$250,000 to $500,000

Description:

Investment Level: $350,000 - $450,000 Mövenpick have identified a location for a new boutique in the heart of the Church Street restaurant scene. We highly regard candidates with previous hospitality experience or those who thoroughly enjoy working face to face with customers. View More...
View All Info
Parramatta
NEW

Brisbane

Investment Required:
$250,000 to $500,000

Description:

Investment Level: $300,000 - $550,000 Mövenpick have a select number of opportunities available across our range of Parlour and full Gallery locations. If you are interested in learning more or have a specific location in mind, we would love to hear from you.  View More...
View All Info
Brisbane
NEW

Ryde

Investment Required:
$250,000 to $500,000

Description:

Investment levels $250-600K About this opportunity View More...
View All Info
Ryde
NEW

Adelaide

Investment Required:
$250,000 to $500,000

Description:

Mövenpick opened its first Gallery in Adelaide’s CDB in the heart of Leigh Street and we’re looking for franchise partners to grow the brand into Adelaide’s suburbs. We’re a destination brand so opportunities are therefore limited to a select few with the mindset to succeed in the hospitality industry.  View More...
View All Info
Adelaide

Videos

Contact

Mövenpick Ice Cream
FRONERI Mövenpick Ice Cream
254 Wellington Road
Mulgrave
VIC 3170
My shortlist (0 item)
    Back to Top