MISSCHU - The Healthy Hawker

MISSCHU - The Healthy Hawker

misschu (aka Miss Chu) is the original Asian street food ‘tuckshop’, a creative and innovative food retail concept.

We have been rockin’ the wok and steaming dumplings since 2009, making delicious and health-conscious hawker food inspired by the fresh tastes of Asia and the fast pace of our urban lives.

Our flavours are grounded in Vietnamese and Chinese heritage, with traditional recipes taking a modern, healthy spin.

Our Tuckshops receive daily supplies of fresh fruit & vegetables, poultry and seafood. Our proteins are marinated in-store and we WTO, wok-to-order, to hit a higher standard of taste and freshness.

We dial up the healthy ingredients, for example:

  • we offer low carb shirataki noodles as a substitute in our noodle salads and soups.
  • we use whole grain and low GI red rice and organic quinoa instead of refined white rice;
  • we use pure olive oil in our woks and marinades instead of highly processed vegetable oil;
  • we cater to a broad range of dietary requirements including a host of low carb, vegan, vegetarian, dairy free and gluten free options.  

“We strive to be known and loved as Australia’s healthy Asian street food brand”, says Managing Director, Gabi Machado

“We are excited to now be ready to roll-out across Australia and envisage a network of 40-50 shops over the next 5 to 10 years”.

misschu tuckshops are a local happy place to catch up with family and friends, a quality home delivery service for a night in and an office caterer with a healthy twist.

As a new franchisor, misschu is taking a fresh approach to franchising to ensure fairness and transparency for all parties, including:

  • Full transparency on any Rebates to head office;
  • A Rebate Sharing Plan to ensure Tuckshop Owners benefit from rebates associated with their purchases; and
  • A tiered Royalty Fee structure.

For more details, schedule a meet and greet with our team.

Key Benefits

  • PROVEN AND PROFITABLE MODEL - Operating since 2009, you only need to walk in to a misschu tuckshop to experience the buzz.
  • TRAINING & SUPPORT - We’ll work with you to ensure you feel confident and ready to run your own Tuckshop.
  • INNOVATION - At the heart of misschu’s philosophy, from new menu items to operational efficiencies to marketing initiatives.
  • BRAND & MARKETING - We consider the lighting, music and store fit-out part of our brand ethos and essential to your success.  You’ll benefit from campaign and social media management as well as collateral creation that supports local area marketing initiatives.

Franchisee Traits

You do not need hospitality experience or any formal education to run a misschu tuckshop.  

We are looking for candidates who are passionate about the misschu brand, have naturally high standards and have a pro-active and positive attituded. People who genuinely want to be their own boss and take responsibility for the success of their own business.

We are looking for individuals and couples who:

  • Are foodies at heart, passionate about healthy, fresh food;
  • Have naturally high standards and attention to detail;
  • Take pride in serving people and making customers happy;
  • Enjoy the process of mentoring and coaching a team;
  • Remain cool and calm under pressure and enjoy the adrenaline of multi-tasking through busy service periods; and
  • Are underpinned by a drive and passion for success.

misschu is a new franchise and is expanding across Australia. Visit our franchising website for more information: 

https://misschu.dcstrategy.com/

Snapshot

Concept:
MISSCHU – the healthy hawker, serving up health-conscious hawker food inspired by the fresh tastes of Asia and the fast pace of our urban lives.

With flavours grounded in Vietnamese and Chinese heritage, our traditional recipes take a modern, healthy spin.
Capital Investment Required:
From $400,000
Qualifications Required:
Our ideal Tuckshop Owner is a foodie at heart, is passionate about the misschu brand and has naturally high standards. Individuals and couples who genuinely want to be their own boss and take responsibility for the success of their own business. Formal education or hospitality experience is not required.
Franchise Business Established:
2009
Franchise Commenced:
2018
Training and Support:
As a new Tuckshop Owner, you’ll undergo a comprehensive franchise induction programme, which will extend to your key hires.

Once your doors open, you can expect ongoing support and performance management to help you manage and grow your business.

We want you to get the most out of your misschu tuckshop.
Marketing Support:
You’ll benefit from our Brand & Marketing team including campaign, social media management as well as collateral creation that support your local marketing initiatives.

We will also work with you on what really matters; retaining customers! We’ll guide you to provide a consistent and exceptional customer experience.
Agreement Terms:
5 + 5

Franchises for Sale

NEW

NSW - Sydney

Investment Required:
$500,000 Above

Description:

misschu is now looking for a passionate foodie to open a misschu tuckshop in the View More...
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NSW - Sydney
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QLD - Noosa

Investment Required:
$500,000 Above

Description:

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QLD - Noosa
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VIC - Mornington

Investment Required:
$500,000 Above

Description:

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VIC - Mornington
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VIC - Melbourne

Investment Required:
$500,000 Above

Description:

misschu is now looking for a passionate foodie to open a misschu tuckshop in the View More...
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VIC - Melbourne
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VIC - Geelong

Investment Required:
$500,000 Above

Description:

misschu is now looking for a passionate foodie to open a misschu tuckshop in the View More...
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VIC - Geelong
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ACT - Canberra

Investment Required:
$500,000 Above

Description:

misschu is now looking for a passionate foodie to open a misschu tuckshop in the View More...
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ACT - Canberra
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NSW - Byron Bay

Investment Required:
$500,000 Above

Description:

misschu is now looking for a passionate foodie to open a misschu tuckshop in the View More...
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NSW - Byron Bay
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QLD - Brisbane

Investment Required:
$500,000 Above

Description:

misschu is now looking for a passionate foodie to open a misschu tuckshop in the View More...
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QLD - Brisbane
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VIC - Brighton

Investment Required:
$500,000 Above

Description:

misschu is now looking for a passionate foodie to open a misschu tuckshop in the View More...
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VIC - Brighton
NEW

VIC - Camberwell

Investment Required:
$500,000 Above

Description:

misschu is now looking for a passionate foodie to open a misschu tuckshop in the View More...
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VIC - Camberwell

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MISSCHU - The Healthy Hawker

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