Mad Mex Fresh Mexican Grill

Mad Mex Fresh Mexican Grill

Healthy, fresh, authentic and high-quality Mexican food in a fast casual environment.

Mad Mex Fresh Mexican Grill, Mexican fast food, Mexican food Australia, casual dining Mexican restaurant, fresh Mexican grill, Mexican restaurant franchising, healthy Mexican food, healthy fast food, Baja-style burritos.

Since starting out in 2007, Mad Mex Fresh Mexican Grill has long held the title of best Baja-style burritos in Australia. The casual dining Mexican restaurant brand now operates more than 60 restaurants both in Australia and New Zealand.

Mad Mex Fresh Mexican Grill services over 70,000 customers every week, bringing healthy and authentic made-to-order Mexican food to increasingly health conscious consumers. 

This franchise chain features an authentic Baja Mexican menu based on a fusion of Southern Californian and Northern Mexican cuisine.

Customers can also choose from a range of Mexican beers and Jarritos that fit perfectly with the fresh and authentic foods Mad Mex Fresh Mexican Grill is known for.

“Our goal is to become the most loved and respected Mexican food brand in Australia,” said head honcho and founder Clovis Young.

Driven by a passion to deliver a healthy Mexican food experience to diners, Mad Mex Fresh Mexican Grill has received countless national and local awards, thus contributing to the brand’s growing reputation as an excellent franchise chain.

Over the next three years, the company plans to open more than 20 stores with the goal of growing its Australian footprint.

Awards
Mad Mex Fresh Mexican Grill has won several local awards, namely being voted Best Mexican Food in New South Wales in 2010. The company is also a Franchise Council of Australia Member. 

With better than industry average ROI, it’s a brand you can really be proud of.

Franchising Benefits
“We want to find the best locations and the best people to grow with,” said Clovis Young, head honcho and founder.

Mad Mex Fresh Mexican Grill provides every franchisee with a platform to deliver great customer service and an impressive dining experience featuring Baja-style Mexican food. 

With an initial investment of $350,000-$550,000, franchisees will receive a comprehensive six-week training course and access to the brand’s proven processes and operations manual, in addition to online training tools, materials and support for the first two weeks of the restaurant’s opening with the MAD TEAM.

Mad Mex offers comprehensive support to franchise partners:

  • Mad Mex is accredited with Bankwest and ANZ
  • Meetings with Mad Mex Senior Management for a detailed overview of the Mad Mex restaurant and business operations
  • Operations Team support during opening (MAD TEAM)
  • Six-week training program for the franchise operator 
  • Coordinated marketing efforts focussed on local area campaigns, growing the brand and a strong social media presence

Snapshot

Year Brand Started:
2007
Year Franchising Started:
2009
Investment Levels:
$250,000 to $500,000
Concept:
Healthy, fresh, authentic and high-quality Mexican food in a fast casual environment.
Capital Investment Required:
$375,000 - $450,000 (+ GST)
Qualifications Required:
The ideal Mad Mex franchisee is an ambitious and self-motivated leader who shares our commitment to quality. With a commitment to outstanding customer service and building a great working environment, you share our goal to become the most respected Mexican food brand in the fast-casual market.
Franchise Business Established:
2007
Marketing Support:
Comprehensive marketing tools are provided to orchestrate local area outreach to complement corporate marketing activities in print, radio and online.
Agreement Terms:
5 + 5 years
Number of Units:
65
Units Outside Country:
1 and more to come

Franchises for Sale

Southern Cross Station – Melbourne CBD

Investment Required:
$250,000 to $500,000

Description:

Mad Mex Fresh Mexican Grill is looking for new franchise partners to bring Baja-style Mexican food in bustling Southern Cross Station – Melbourne CBD. View More...
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Southern Cross Station – Melbourne CBD

VIC - Melbourne CBD

Investment Required:
$250,000 to $500,000

Description:

Passionate about bringing Baja-style Mexican food by Mad Mex Fresh Mexican Grill in the VIC Melbourne CBD area? View More...
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VIC - Melbourne CBD

WA - Westfield Innerloo

Investment Required:
$250,000 to $500,000

Description:

Famous for its Baja-style burritos and healthy Mexican food, Mad Mex Fresh Mexican Grill is expanding into Westfield Innerloo, a major shopping hub in the northern suburbs of Perth. View More...
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WA - Westfield Innerloo

WA - Westfield Carousel

Investment Required:
$250,000 to $500,000

Description:

Looking for an opportunity to have a Mad Mex Fresh Mexican Grill store in Westfield Carousel, just 12km from Perth’s CBD? View More...
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WA - Westfield Carousel

QLD - Westfield Helensvale

Investment Required:
$250,000 to $500,000

Description:

Mad Mex Fresh Mexican Grill is opening up new stores right in the heart of the Westfield Helensvale shopping centre on the Gold Coast in Southeast Queensland. View More...
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QLD - Westfield Helensvale

VIC - Waurn Ponds

Investment Required:
$250,000 to $500,000

Description:

Do you love the taste of fresh and healthy Mexican food by Mad Mex Fresh Mexican Grill and would like to share it with people shopping at the Waurn Ponds Shopping Centre? View More...
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VIC - Waurn Ponds

NSW - Darling Harbour

Investment Required:
$250,000 to $500,000

Description:

Mad Mex Fresh Mexican Grill is looking for a franchise partner in Darling Harbour who can help grow its brand of Baja-style Mexican food. View More...
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NSW - Darling Harbour

QLD - Robina Town Centre

Investment Required:
$250,000 to $500,000

Description:

Eyeing a business to serve authentic Mexican food? Mad Mex Fresh Mexican Grill is looking for franchise partners to open up new restaurants in South East QLD. View More...
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QLD - Robina Town Centre

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