Mad Mex Fresh Mexican Grill

Mad Mex Fresh Mexican Grill

Healthy, fresh, authentic and high-quality Mexican food in a fast casual environment.

Mad Mex Fresh Mexican Grill, Mexican fast food, Mexican food Australia, casual dining Mexican restaurant, fresh Mexican grill, Mexican restaurant franchising, healthy Mexican food, healthy fast food, Baja-style burritos.

Since starting out in 2007, Mad Mex Fresh Mexican Grill has long held the title of best Baja-style burritos in Australia. The casual dining Mexican restaurant brand now operates more than 60 restaurants both in Australia and New Zealand.

Mad Mex Fresh Mexican Grill services over 70,000 customers every week, bringing healthy and authentic made-to-order Mexican food to increasingly health conscious consumers. 

This franchise chain features an authentic Baja Mexican menu based on a fusion of Southern Californian and Northern Mexican cuisine.

Customers can also choose from a range of Mexican beers and Jarritos that fit perfectly with the fresh and authentic foods Mad Mex Fresh Mexican Grill is known for.

“Our goal is to become the most loved and respected Mexican food brand in Australia,” said head honcho and founder Clovis Young.

Driven by a passion to deliver a healthy Mexican food experience to diners, Mad Mex Fresh Mexican Grill has received countless national and local awards, thus contributing to the brand’s growing reputation as an excellent franchise chain.

Over the next three years, the company plans to open more than 20 stores with the goal of growing its Australian footprint.

Awards
Mad Mex Fresh Mexican Grill has won several local awards, namely being voted Best Mexican Food in New South Wales in 2010. The company is also a Franchise Council of Australia Member. 

With better than industry average ROI, it’s a brand you can really be proud of.

Franchising Benefits
“We want to find the best locations and the best people to grow with,” said Clovis Young, head honcho and founder.

Mad Mex Fresh Mexican Grill provides every franchisee with a platform to deliver great customer service and an impressive dining experience featuring Baja-style Mexican food. 

With an initial investment of $350,000-$550,000, franchisees will receive a comprehensive six-week training course and access to the brand’s proven processes and operations manual, in addition to online training tools, materials and support for the first two weeks of the restaurant’s opening with the MAD TEAM.

Mad Mex offers comprehensive support to franchise partners:

  • Mad Mex is accredited with Bankwest and ANZ
  • Meetings with Mad Mex Senior Management for a detailed overview of the Mad Mex restaurant and business operations
  • Operations Team support during opening (MAD TEAM)
  • Six-week training program for the franchise operator 
  • Coordinated marketing efforts focussed on local area campaigns, growing the brand and a strong social media presence

Snapshot

Year Brand Started:
2007
Year Franchising Started:
2009
Investment Levels:
$250,000 to $500,000
Concept:
Healthy, fresh, authentic and high-quality Mexican food in a fast casual environment.
Capital Investment Required:
$375,000 - $450,000 (+ GST)
Qualifications Required:
The ideal Mad Mex franchisee is an ambitious and self-motivated leader who shares our commitment to quality. With a commitment to outstanding customer service and building a great working environment, you share our goal to become the most respected Mexican food brand in the fast-casual market.
Franchise Business Established:
2007
Marketing Support:
Comprehensive marketing tools are provided to orchestrate local area outreach to complement corporate marketing activities in print, radio and online.
Agreement Terms:
5 + 5 years
Number of Units:
65
Units Outside Country:
1 and more to come

Franchises for Sale

NEW

NSW - Chatswood

Investment Required:
$250,000 to $500,000

Description:

Mad Mex Fresh Mexican Grill is on the look out for a passionate and goal-driven franchise partner to operate a Mad Mex restaurant at Chatswood.  View More...
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NSW - Chatswood
NEW

NSW - Bankstown

Investment Required:
$250,000 to $500,000

Description:

Mad Mex Fresh Mexican Grill is excited to be opening a brand new restaurant at Bankstown and is looking for a franchise partner who’s as passionate as they are about Mexican food. View More...
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NSW - Bankstown
NEW

VIC - Watergardens

Investment Required:
$250,000 to $500,000

Description:

Are you passionate about healthy and authentic Mexican food? Mad Mex Fresh Mexican Grill is on the lookout for a franchise partner to operate a new restaurant set to open in Watergardens. View More...
View All Info
VIC - Watergardens

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Mad Mex Fresh Mexican Grill

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